top of page

Business Marketing

Price

R2200

Duration

8 Weeks

Enroll

About the Course


Business Marketing Short Course Skills

1. Understanding Marketing Principles

  • Comprehension of basic marketing concepts and terminology

  • Knowledge of the marketing mix (4 Ps: Product, Price, Place, Promotion)

2. Market Research

  • Ability to conduct qualitative and quantitative research

  • Skills in analyzing market trends and consumer behavior

3. Digital Marketing

  • Familiarity with social media marketing strategies

  • Understanding of SEO and content marketing

  • Knowledge of email marketing techniques

4. Branding

  • Skills in developing and managing brand identity

  • Ability to create brand positioning strategies

5. Communication Skills

  • Effective verbal and written communication

  • Skills in persuasive communication and storytelling

6. Sales Techniques

  • Understanding of sales processes and strategies

  • Ability to build and maintain customer relationships

7. Analytics and Metrics

  • Skills in interpreting marketing data and KPIs

  • Ability to use analytics tools to measure campaign effectiveness

8. Strategic Planning

  • Ability to develop marketing strategies aligned with business goals

  • Skills in budgeting and resource allocation for marketing initiatives

9. Networking

  • Skills in building professional relationships

  • Ability to leverage networking opportunities for business growth

10. Adaptability and Continuous Learning

  • Willingness to stay updated with marketing trends and technologies

  • Ability to adapt strategies based on market changes

Your Instructor

Tom Diamond

Tom Diamond

Meet Our Instructor: Tom Diamond
Tom Diamond is a dedicated and experienced educator who leads the Vocational Skills Courses at Excel Gene Academy. He holds a Bachelor of Science (Honours) degree and a National Certificate in Education, equipping him with both subject expertise and a strong foundation in teaching and learning. Passionate about empowering students with practical, job-ready skills, Tom brings a hands-on, learner-centered approach to every session. His goal is to help each student gain the confidence, knowledge, and ability to succeed in the workplace and beyond..

bottom of page